
June 5, 2026 · 4 min read
90% of Companies Are Spending on AI Marketing. Only 12% Can Prove It Works.
Last Monday, a global survey landed that should make every marketing leader uncomfortable. Comviva released its Global CMO Survey 2026, titled “The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype.” The report surveyed more than 200 senior executives across telecom, retail, and e-commerce worldwide. The headline




